Just in case it’s escaped you, there has been an angry bitter battle going on over the years between those who advocate the www. prefix before a URL address and those who believe a URL should be ‘bare’ or ‘naked’!…
Lonely at the top? Not a chance
27 June 2013 | Marcus Amberton | Marketing, Search Engine OptimisationWhat does it mean to your Dental Practice to be number one in the search results? Quite a lot of traffic according to a recent 2013 study from online ad network Chitika. The results show that the top listing in Google's organic…
Inspiring Infographics
18 June 2013 | Marcus Amberton | Creative Design, Internet, Marketing, Search Engine OptimisationFirstly what is an infographic? Quite simply; infographics are graphic visual representations of information, data or knowledge. Infographics are a great way to spice up a block, or collective of information. For example, instead of having 10 paragraphs of text…
For a few months now we have been installing the SEO WordPress Plugin, Yoast, across new WordPress sites we’ve been designing. Having gotten to grips with the functions, features and detailed support in the form of blogs, videos and how-to…
Head of Webspam at Google, Matt Cutts confirmed via his twitter feed yesterday that a penguin 2.0 update is expected in the next couple of weeks. Following this, he posted a video titled ‘What should we expect in the next few…
GOOGLE TO SHOW COMPANY LOGOS IN SEARCH RESULTS?
10 May 2013 | Marcus Amberton | Marketing, Search Engine OptimisationBusinesses who have verified their publisher status (similar to Google Authorship) will start to see their company logo or brand logo show up in the Google Search Results. To do this, a business must have verified their Publisher status, which…
The Case for a clear call to Action on your homepage
26 April 2013 | Marcus Amberton | Marketing, Search Engine OptimisationFact 1 #Dental practices need patients. Fact 2 #Dental practice websites need users. Fact 3 #Your home page needs one clear Call to Action. It’s a vastly overrated notion that a homepage should include all sections of your website and…
5 Common SEO myths busted!
26 April 2013 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation is an online marketing channel of increasing your website’s rankings for your targeted keywords which then increases traffic to your site. It is said that SEO is an art rather than a science, Google and the other…
Author Rank and Authorship
2 April 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationEric Schmidt’s forthcoming book is causing quite a stir prior to its release next month. The executive chairman of Google released an excerpt from his book a few months ago where he discusses how identity and authorship might be used…
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