For a few months now we have been installing the SEO WordPress Plugin, Yoast, across new WordPress sites we’ve been designing. Having gotten to grips with the functions, features and detailed support in the form of blogs, videos and how-to…
Head of Webspam at Google, Matt Cutts confirmed via his twitter feed yesterday that a penguin 2.0 update is expected in the next couple of weeks. Following this, he posted a video titled ‘What should we expect in the next few…
GOOGLE TO SHOW COMPANY LOGOS IN SEARCH RESULTS?
10 May 2013 | Marcus Amberton | Marketing, Search Engine OptimisationBusinesses who have verified their publisher status (similar to Google Authorship) will start to see their company logo or brand logo show up in the Google Search Results. To do this, a business must have verified their Publisher status, which…
The Case for a clear call to Action on your homepage
26 April 2013 | Marcus Amberton | Marketing, Search Engine OptimisationFact 1 #Dental practices need patients. Fact 2 #Dental practice websites need users. Fact 3 #Your home page needs one clear Call to Action. It’s a vastly overrated notion that a homepage should include all sections of your website and…
5 Common SEO myths busted!
26 April 2013 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation is an online marketing channel of increasing your website’s rankings for your targeted keywords which then increases traffic to your site. It is said that SEO is an art rather than a science, Google and the other…
Author Rank and Authorship
2 April 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationEric Schmidt’s forthcoming book is causing quite a stir prior to its release next month. The executive chairman of Google released an excerpt from his book a few months ago where he discusses how identity and authorship might be used…
Link Building = Relationship Building
28 March 2013 | Marcus Amberton | Marketing, Search Engine OptimisationGone are the days were you can simply off load your link building campaign to a ‘link farm’ and watch your site creep up the SERPS. Nowadays it’s about being creative and resourceful in link building, with major search engines…
Google announce search algorithm update
15 March 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationYou may have been aware of Google’s infamous search algorithm updates, ‘Penguin’ and ‘Panda’, from last year. They specifically targeted and penalised websites with unnatural and spammy links as well has sites with duplicate content. These updates certainly rewarded websites with fresh, unique content…
Blogging seems to have been put on the back burner since social media has exploded on to the digital scene. However, blogs certainly do still have advantages for dental websites and can help your search engine optimisation, in addition to…
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