Lonely at the top? Not a chance
What does it mean to your Dental Practice to be number one in the search results? Quite a lot of traffic according to a recent 2013 study from online ad network Chitika. The results show that the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.
A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online businesses. Here at Dental Design we completely agree – the better ranked your website the more traffic you will receive. In turn, the more website traffic you receive the more new patient enquiries you will get, creating better ROI on your online marketing spend.
For the top 10 results, Chitika found:
For many, it'll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.
And whether you're on Page 1 or Page 4, Chitika reports the top position consistently sees more traffic than others on the page. On Pages 2, 3 and 4, traffic dropped by 27 percent, 11.3 percent and 5.4 percent respectively from the first position to second position.
For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search. Chitika says that from the referring Google URL, the study was able to extract the position the page was on within the prior search results page.
For more information on Chitika's methodology for this study, you can download the full report here.
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