Businesses who have verified their publisher status (similar to Google Authorship) will start to see their company logo or brand logo show up in the Google Search Results.
To do this, a business must have verified their Publisher status, which is similar to verifying Google Authorship. In order to verify Publisher status, the company must set up a Google+ page and link it back to their website. The website must link back to the Google+ page with the proper “rel=publisher” tag in the link.
Once verified, the company’s logo will appear in the Google search results similar to how verified Authors’ photos (avatars) are shown currently.
I do like the idea of this – sometimes a personal image is not suitable for all local business websites (some Dentist Practices have multiple locations for example) whereas a logo would be more appropriate. Avatar images and logos will make your website stand out more in the search results and increase click through rates, so here at Dental Design we will be adding avatars and Practice logos for our Premier clients to increase performance.
If you would like more information on the different SEO management packages we offer, please call us on 01202 677 277.