It’s been a very long time since the GDC updated their guidelines on the ‘Principles of Ethical Advertising’ but I continue to stumble across non-compliant dental websites. And it’s not just the GDC website owners need to be aware of,…
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
11 August 2014 | Amy Jones | Marketing, Social MediaNewsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand. Building a large newsletter audience can be tough,…
What should a Dental Practice post on Social Media?
1 August 2014 | Amy Jones | Marketing, Social MediaIn order to cultivate online conversation, it’s important to be consistent in your message and be interesting – it’s hard to listen to silence, and difficult to engage with ‘boring’ – so why would you do so on social media…
The new, shorter .uk domain name is here! Launched on the 10th June, .uk is shorter and sharper, putting the emphasis firmly on your website – exactly where it should be. It is the newest product in the UK Domain…
Whether you’re new to Twitter or have been using it for some time, it’s important to actually take a moment every now and again to evaluate its value. Is Twitter working for you and your practice? To ensure it does:…
Twitter can be a very powerful marketing tool for dentists if managed correctly, including building a captive audience (your followers). Whilst I don’t advocate following 1000 people and hoping that they follow you back, do follow relevant/interesting accounts, engage, and…
Twitter competitions: how to make the most of your promotions
24 September 2013 | Amy Jones | Marketing, Social MediaCompetitions on Twitter can be a great way to increase followers, boost engagement and raise awareness of campaigns. I’ve seen lots of dentists running free toothbrush competitions / tooth whitening discounts, etc, but are you playing by the rules and…
10 Surprising New Twitter Stats to Help You Reach More Followers
5 September 2013 | Amy Jones | Marketing, Search Engine OptimisationSince social media is changing so often it can be really hard to keep up with the stats and trends that affect how you use it. In fact, when I took a look at some of the latest social media statistics, I…
“Q. Lots of patients seem to be accessing the practice website with tablets and mobiles. How do I go about adapting my website accordingly?”
15 August 2013 | Amy Jones | MarketingA. As smartphone and tablet adoption rapidly increases, so does the importance of a mobile-friendly website to any business – a dental practice is no exception. But, it’s no longer enough to have a desktop website only, or a separate…
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