Love Twitter? Want a Retweet? Include a Photo
Twitter can be a very powerful marketing tool for dentists if managed correctly, including building a captive audience (your followers). Whilst I don’t advocate following 1000 people and hoping that they follow you back, do follow relevant/interesting accounts, engage, and according to this latest study, include a photo (but not one that links to Instagram!)
Whilst Twitter may limit you to 140 characters, a picture says a thousand words, and can entice people to read your story – at the very least, including a photo seems to be the key to accumulating retweets.
Why are retweets important? A retweet spreads your message much farther than your own following – this can result in conversation, new followers – even new patients…
A new study published Monday by Dan Zarrella, HubSpot’s social-media scientist, found that tweets including photos are significantly more likely to be passed along via retweet. The study also reveals that tweets containing pictures uploaded using pic. Twitter.com links are nearly twice as likely to be retweeted than those without the link. Photos embedded with pic .Twitter.com show up directly in the Twitter stream, meaning people only need to open the tweet to view the photo.
However, not all pictures are created equal. Tweeting out a photo from Facebook or Instagram does not improve the likelihood of getting a retweet. In fact, it’s the opposite. A tweet containing a link to an Instagram photo is 42% less likely to be retweeted than a tweet without an Instagram link, according to the study. That number is 47% less likely for Facebook photo links.
Twitter users used to be able to embed Instagram photos directly into their tweets, but as of last December, the photo- and video-sharing service changed that functionality so that a link appears instead, directing those who click on it to Instagram.
Zarrella’s study is based off an examination of nearly 500,000 random, public tweets.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
