Images are not given enough thought when it comes to content creation. Most of the emphasis in content marketing is on crafting the perfect text; whilst this is very important for a number of reasons, selecting the right images to…
Every few years your website may need a necessary overhaul to refresh its look to keep your practice enticing for patients. However, redesign projects are a lot more complicated than simply changing the look of the website; if your site…
Page speed has always been an important part of the user experience on websites; slow websites cause users to become frustrated and leave. Page speed has also been used as a ranking signal for desktop search since 2010. However, a…
Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…
A question we get asked a lot by our clients is: “Will having a domain name with the exact phrase I want to rank for help my website in Google?” The short answer is: not by itself. Before 2012 website…
Your Google My Business listing is a powerful marketing tool that should be utilised. It should be 100% optimised and continuously worked on to help increase the chances of your profile appearing in the very limited and sought-after 3-pack map…
The danger of broken links and redirects
23 November 2017 | Leigh Brown | Search Engine OptimisationBroken links and redirects can be harmful to your website’s SEO. As you may know the number of quality links pointing back to your dental website affects your website’s rankings and traffic, and that obtaining these links in the first…
One-third of online activity is spent watching video with users consuming more than 500 million hours of video content on YouTube each day. And, with the average user spending 88% more time on a website with video (WordStream) you should…
Do Google Posts help improve your ranking?
10 November 2017 | Leigh Brown | Search Engine OptimisationIt has been a few months since Google added the Google Posts feature to its Google My Business service. Google Posts allows dental practices the opportunity to add offers, events and news to their business listing and display this in…
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