Where is best to host your video content?

17 November 2017 | | Technology

One-third of online activity is spent watching video with users consuming more than 500 million hours of video content on YouTube each day. And, with the average user spending 88% more time on a website with video (WordStream) you should be looking to include video marketing as part of your online strategy, but where would you host your new content?

YouTube

Most people when asked the question: where should I host my video content? Would answer: YouTube.

As the second largest search engine after Google, why wouldn’t you chose YouTube?

There are loads of benefits to YouTube:

  • It’s simple to set up an account
  • You get a branded channel with just 50 subscribers
  • It’s fast
  • It’s massively popular
  • It’s FREE!

Why would you chose anything else?

Other video hosting platforms

YouTube does have some limitations, and some video creators argue that the videos they upload to platforms like Vimeo and Wistia can provide better quality than YouTube. These other video hosting platforms may also provide greater control over your video and allow you to include a call to action.

Self-Hosted solution

If you are going to use the video on your website, why not host the video yourself on your server? Well, if only it was as simple as that.

Yes, hosting the video on your server will give you complete control over the video and prevent any ads or recommended videos showing on your video but there are some downsides to hosting the videos yourself.

Videos require a lot of resources to play without any issues and unfortunately most website owners simply do not have these types of resources. Another downside is that you limit who will be able to see it i.e. just your website visitors. If you opted to upload to YouTube your video could potentially be seen and shared by hundreds of people, helping to spread the awareness of your brand.

Final Thought

If you are looking to increase your brand awareness, potential traffic and not jeopardise the performance of your website it is worth uploading your video content to a video hosting platform. As YouTube provides the best potential for driving traffic to your website, this platform would be the platform of choice for your videos.

Inspiration taken from: Search Engine Journal

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents