It has been a few months since Google added the Google Posts feature to its Google My Business service.
Google Posts allows dental practices the opportunity to add offers, events and news to their business listing and display this in the search results. The posts allow up to 300 words, and you can add an image as well as a button linked to a page on your website.
Even though this free service has now been around in the UK for 4 months, it is interesting to see that not many dental practices have decided to utilise this feature.
A few of my clients have seen some benefit in the Google Posts feature, especially when promoting offers and open days. However, one question Search Engine Land wanted to know is: Do Google Posts impact your Google My Business rankings?
In order to test this theory they picked 2 different businesses in different industries. One was a garage floor company with some SEO and the other a church with no SEO.
The team posted every seven days on each business profile from 11th August to 1st October and the results they saw were interesting.
The garage floor company noticed an increase from position 4 to 3 for the term “garage flooring Vancouver” in their map listing and an increase from position seven to two for the term “garage flooring” a few days after the posts started.
The church also noticed an improvement for the term “church keswich”, moving from position 5 to position 3. However, unlike the garage flooring company, it was a gradual increase after the posting started.
They did note however that this experiment was carried out in non-competitive industries and that they are unsure if other industries will notice this type of improvement.
So, should you post in your Google My Business listing? Absolutely. From the experiment above, it looks like there is a relationship between Google posts and rankings. However, what is not clear is how much weight this has as a ranking factor but combined with other SEO activities, it is likely that your business listing will see an overall improvement.
Inspiration from Search Engine Land