Search engine optimisation (SEO) is complex. Google has over 200 ranking factors in their algorithm – 200! There are no exact formulas which will lead to ranking success, and each website may require a unique strategy. However, with over 17…
As the saying goes, “a picture is worth a thousand words.” Often when a user initially enters your website its not the text they first notice but the images. Images can convey your brand’s messages in a more efficient and…
Search engine optimisation (SEO) is perhaps the most important online marketing activity. With most consumers turning to search engines to find the answers to their questions, you will want to be at the top of the ranks when the search…
WordPress is a massively popular CMS platform that is used for a range of different websites from blogs to eCommerce. Launched in 2003, WordPress now powers over 28% of all websites and is the CMS of choice for most business…
Advertising in Google is an excellent strategy to help promote your practice and treatments to an audience that may not know your practice exists. There are so many benefits to Google ads: they are highly targeted, you only pay when…
Websites like dental practices need to be updated and revamped in order to continually be attractive to both existing and potential patients. The online world is incredibly competitive and most users judge a business based on their online presence. Often…
Since being created in 2005, YouTube has become the largest video-sharing platform (100 hours of video uploaded every minute), been bought by Google (for $1.65 billion in stock in 2006) and become the second largest search engine (more than 3…
Purchasing the perfect domain name is an activity that can’t be rushed. Your domain name reflects your brand. And, whilst most companies focus on obtaining their brand name for their domain, unfortunately another business with a similar name might have…
Online marketing isn’t easy. There are many ways to promote your dental practice online: in paid ads, in organic listings, in social media – but what should you be doing to help promote your business online? Firstly, we need to…
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