Every business experiences competition online. Companies compete to persuade users to purchase their products or use their services over their competitors. Google is known as the go-to place for most users when carrying out searches for products and services. They…
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website you are connected to. Most websites are still operating on HTTP, but over the last…
What are sitemaps? A sitemap is a model of a website’s content designed to help both users and search engines navigate the site. The most popular type of sitemap webmasters create is a XML sitemap. In order for search engines,…
Facebook – the largest social network in the world – has been known to regularly update its news feed algorithm. Often these changes make it more difficult for businesses to reach people organically in their news feeds. It is well…
The SEO community has been debating for years about whether or not there is any value in having keywords in your domain or URL. Webmaster Trends Analyst John Mueller has stated in the past that the inclusion of keywords in…
Emojis, the small images or icons used to express emotions, have been used in digital communication for years. They originated from Japan due to the increasing pressure mobile phone companies were under to support their users’ obsession with using images…
Do your blog posts need that extra pow? Most of us know the idiom: “A picture paints a thousand words”. But whilst adding images to your blog posts is a good idea, your posts can be further enhanced by adding…
A social media strategy is important for businesses big and small, and avoiding it all together will mean you are losing out on valuable prospects and traffic. If the above cannot persuade you into using social media for your practice…
In marketing, key performance indicators (KPIs) are metrics used to evaluate the performance of your marketing activity. They can help give you insight into what is, and isn’t, working and can help you make improvements to your marketing strategy. While…
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