The SEO community has been debating for years about whether or not there is any value in having keywords in your domain or URL.
Webmaster Trends Analyst John Mueller has stated in the past that the inclusion of keywords in URLs is a ranking factor – albeit a small factor. But, even though it has been stated to be a small ranking factor, it could mean the difference between ranking first or second – all ranking factors matter in the grand scheme of things!
HigherVisibility.com recently shared some findings with Search Engine Watch on the relationship between top ranking websites, in various industries, and the inclusion of keywords in their URLS.
SPOILER ALERT – the report found that nearly two-thirds of top-ranking websites were using keywords in their URLs.
Whilst the report does indeed show a link between websites using keywords in URLs and their high positions in search engine results, it is not likely to be the only or major factor resulting in these positions. However, it is not something to ignore in your online marketing strategy. In fact, it is more important than your think.
Rand Fishkin, Founder or Moz, argues that using keywords in your URLs lets users know exactly what they will see when they click the link i.e. www.dentalpractice.com/top-tips-for-whiter-teeth is much more attractive than www.dentalpractice.com/post? ID=568. The more attractive the link, the better the click-through-rate.
Rand also argues that in many cases, when the URL is copied and pasted into a post on someone else’s website, the URL itself will serve as the anchor text, and may help improve your website’s SEO for these keywords.
If you would like some help with your online marketing, please feel free to give Dental Design a call on 01202 677277.
Inspiration from – Search Engine Watch