Social Media Stats To Take Notice of
A social media strategy is important for businesses big and small, and avoiding it all together will mean you are losing out on valuable prospects and traffic.
If the above cannot persuade you into using social media for your practice then maybe the following statistics on social media might help:
General Facts
– In the UK, 77 percent of people have a social media account
– 91% of adults aged 16 to 24 in Great Britain use the Internet for social networking
– Over two thirds of those who use social media do so at least once a day, with over a third using social media several times a day.
– 40% of UK adults say it is very or somewhat important that companies they purchase from have a strong social media presence
– The most used social media site with over 1.65 billion monthly active users
– Demographics in England that use Facebook:
22.5% of users aged 16-24
43.7% of users aged 25-44
27% of users aged 45-64
47% male; 53% female
– Accounts for 1 in every 6 minutes spent on online
– One-third of Facebook users engage with brands regularly
– 310 million monthly active users, of which 83% are active users on mobile.
– 42% of users learn about products and services via Twitter
– Demographics in England that use Twitter:
33.4% of users aged 16-24
44.5% of users aged 25-44
19.4% of users aged 45-64
53% male; 47% female
– One of the five most used mobile apps
– 400 million active monthly users
– The highest per follower engagement rate
– 68% of Instagram users engage with brands regularly
– Demographics in England that use Instagram:
46.3% of users aged 16-24
42.8% of users aged 25-44
9.5% of users aged 45-64
43% male; 56% female
Take away
Social media is important for all businesses. If you have limited time available to focus on multiple social networks hopefully the above statistics will help you make an informed decision on which social networks to focus on based on what your practice’s target market is and your location’s demographics.
If you really have no time at all to focus on social media, but would like a presence, we can run everything for you, just have a look at our social media management packages available or give us a call – 01202 677277.
Sources:
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