Increase in first page HTTPS results

18 May 2017 | | Technology

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website you are connected to. Most websites are still operating on HTTP, but over the last few months more and more websites are choosing to switch to HTTPS.

Moz has been monitoring the number of HTTPS results being displayed on page one of Google and have discovered that 50% of the results for the keywords they were analysing were HTTPS. This time last year only 30% of page one results were HTTPS.

We at Dental Design have also noticed that more of our clients are looking to convert their websites into HTTPS.

Why has there been such an increase? Firstly, businesses know that if they are using HTTPS they may benefit from improved rankings in Google as it is a ranking factor in their algorithm. Secondly, websites that handle users’ information are not only looking at ways of making their websites more secure, but they also want their sites to appear more trustworthy than their competitors, and by using HTTPS they increase the user’s confidence in their website.

The trend in the number of sites choosing to switch to HTTPS is only going to increase, and it is likely that by the end of the year most of the page one results are going to be dominated by HTTPS sites.

Why not make the switch today? If you are hosted with us, we can convert your site to HTTPS in a couple of days – sometimes within 24 hours!

 

Inspiration from – Search Engine Land

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