Google Keyword Costs
Advertising in Google is an excellent strategy to help promote your practice and treatments to an audience that may not know your practice exists.
There are so many benefits to Google ads: they are highly targeted, you only pay when a user clicks on your ad and they are highly measurable.
One question we are asked most is: “What daily budget should I have?” This type of question is difficult to answer due to the varying costs different keywords and locations have. But how much do certain keywords cost in different locations?
The information below are suggested bids from Google on what you might spend per click on certain keywords in particular locations:
London
| Keyword | Avg Monthly Searches | Competition | Suggested Bid |
|---|---|---|---|
| Dentist London | 1900 | Medium | £5.38 |
| Teeth whitening London | 1600 | High | £4.56 |
| Invisalign London | 880 | High | £9.34 |
| Dental implants London | 480 | High | £7.75 |
| NHS dentist London | 880 | Low | £0.97 |
| Braces London | 320 | High | £5.55 |
| Cosmetic dentist London | 390 | High | £5.80 |
| Invisible braces London | 110 | High | £7.88 |
Edinburgh
| Keyword | Avg Monthly Searches | Competition | Suggested Bid |
|---|---|---|---|
| Dentist Edinburgh | 1000 | Low | £2.13 |
| Teeth whitening Edinburgh | 390 | High | £2.53 |
| Invisalign Edinburgh | 70 | High | £3.74 |
| Dental implants Edinburgh | 90 | High | £3.79 |
| NHS dentist Edinburgh | 590 | Low | £0.67 |
| Braces Edinburgh | 30 | Medium | £0.93 |
| Cosmetic dentist Edinburgh | 70 | High | £3.77 |
| Invisible braces Edinburgh | 10 | High | £2.87 |
Manchester
| Keyword | Avg Monthly Searches | Competition | Suggested Bid |
|---|---|---|---|
| Dentist Manchester | 880 | Low | £1.43 |
| Teeth whitening Manchester | 480 | High | £2.30 |
| Invisalign Manchester | 90 | High | £5.29 |
| Dental implants Manchester | 70 | High | £4.88 |
| NHS dentist Manchester | 480 | Low | £0.48 |
| Braces Manchester | 50 | High | £3.25 |
| Cosmetic dentistry Manchester | 90 | High | £4.31 |
| Invisible braces Manchester | 20 | High | £5.35 |
Southampton
| Keyword | Avg Monthly Searches | Competition | Suggested Bid |
|---|---|---|---|
| Dentist Southampton | 590 | Low | £1.41 |
| Teeth whitening Southampton | 90 | Medium | £0.76 |
| Invisalign Southampton | 20 | High | £3.77 |
| Dental implants Southampton | 20 | High | £6.31 |
| NHS dentist Southampton | 480 | Low | £0.54 |
| Braces Southampton | 10 | Medium | £2.87 |
| Cosmetic dentistry Southampton | 20 | High | £3.65 |
| Invisible braces Southampton | 10 | High | £3.40 |
Whilst some of the suggested bids for certain keywords appear to be expensive, there are ways to reduce the cost. Improving the quality score of your ad will help to reduce the cost per click spend for individual keywords. Also, targeting other highly valuable keywords with less competition can result in you gaining conversions at a lower cost per click.
If you are interested in Dental Design managing your online advertising, please feel free to give us a call on 01202 677277
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