Every business needs literature to some extent, whether this is letterheads, compliment slips, business cards or other items. Having branded literature and stationery on hand is always useful when meeting new patients. When this material is well designed and professionally…
Clearly, engaging with content has become a staple online activity, one which opens up significant opportunities for brands to establish meaningful dialogue with their audiences. So what exactly is content marketing? It’s the creation and publication of original content —…
Over the past few years, we have seen a significant switch from the use of desktop computers to mobile devices, which has influenced the way Google and other search engines index and rank sites. The overall number of searches coming…
Social media success requires strong writing skills, however writing great social media content doesn’t have to be difficult. Every social post you publish reflects on your brand, therefore a shareworthy post needs to be one that others find enough value…
Implementing Facebook advertising is one sure-fire technique for reaching potential patients, increasing likes and driving website clicks. Why? Using Facebook advertising to increase your “Likes” can be very beneficial – once a patient likes your page, they essentially become followers…
What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…
Marketing Statistics 2017
16 March 2017 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation 66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017! 41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise…
A is for Algorithm – Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult for anyone to second guess exactly how googles algorithm works B…
Pinterest is an online catalogue resource for sharing inspiration and bookmarking links. It is designed to be quite visual and social allowing users to pin images and videos they find online to a virtual pinboard. People can follow you and…
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