The rise of video marketing

30th May 2017 | | Creative Design, Marketing

The use of video in digital marketing has seen a dramatic rise over the past year. Trends have shown more and more Companies switching to video content every year in an effort to stay relevant among their competition.

Social media platforms have become one of the primary means of broadcasting video content online. Snapchat and Facebook are the current leaders with over 10 billion short videos being watched every day.

With Facebook’s release of new features such as Facebook Live, 360-degree photos and video comments, it is clear that the site has jumped on the video trend and is decreasing their emphasis on the written word.

360-degree videos have gained more popularity, opening more opportunities for businesses to engage in video marketing.

Posting video content on e-commerce websites is also a hugely popular and effective means of increasing conversions.

Types of Videos:

  • Explainers
  • Promos
  • YouTube
  • Vlogs
  • Social
  • Webinars
  • Product
  • Testimonials
  • How To’s
  • One to One

Video Statistics:

  • Video is projected to claim more than 80% of all web traffic by 2019
  • Video is projected to claim more than 80% of all web traffic by 2019
  • Adding a video to marketing emails can boost click-through rates by 200-300%
  • Embedding videos in landing pages can increase conversion rates by 80%
  • 90% of customers report that product videos help them make purchasing decisions
  • According to YouTube, mobile video consumption grows by 100% every year
  • 64% of customers are more likely to buy a product online after watching a video about it
  • 87% of online marketers are currently using video content in their digital marketing strategies
  • A third of all the time people spend online is dedicated to watching videos
  • Video ads now account for more than 35% of all ad spending online
  • 59% of company decision makers would rather watch a video than read an article or blog post
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words

Here at Dental Design, we can offer a full range of videography services.

If you’re interested in utilising video on your website, or in your reception, why not call us on 01202 677277 to discuss the services we can offer, and receive a free 360-degree tour (normal charge £950 + vat) when you book a video.

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