The rise of video marketing
The use of video in digital marketing has seen a dramatic rise over the past year. Trends have shown more and more Companies switching to video content every year in an effort to stay relevant among their competition.
Social media platforms have become one of the primary means of broadcasting video content online. Snapchat and Facebook are the current leaders with over 10 billion short videos being watched every day.
With Facebook’s release of new features such as Facebook Live, 360-degree photos and video comments, it is clear that the site has jumped on the video trend and is decreasing their emphasis on the written word.
360-degree videos have gained more popularity, opening more opportunities for businesses to engage in video marketing.
Posting video content on e-commerce websites is also a hugely popular and effective means of increasing conversions.
Types of Videos:
- Explainers
- Promos
- YouTube
- Vlogs
- Social
- Webinars
- Product
- Testimonials
- How To’s
- One to One
Video Statistics:
- Video is projected to claim more than 80% of all web traffic by 2019
- Video is projected to claim more than 80% of all web traffic by 2019
- Adding a video to marketing emails can boost click-through rates by 200-300%
- Embedding videos in landing pages can increase conversion rates by 80%
- 90% of customers report that product videos help them make purchasing decisions
- According to YouTube, mobile video consumption grows by 100% every year
- 64% of customers are more likely to buy a product online after watching a video about it
- 87% of online marketers are currently using video content in their digital marketing strategies
- A third of all the time people spend online is dedicated to watching videos
- Video ads now account for more than 35% of all ad spending online
- 59% of company decision makers would rather watch a video than read an article or blog post
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words
Here at Dental Design, we can offer a full range of videography services.
If you’re interested in utilising video on your website, or in your reception, why not call us on 01202 677277 to discuss the services we can offer, and receive a free 360-degree tour (normal charge £950 + vat) when you book a video.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
