The strongest words in Marketing
Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your practice.
You – Write as though you’re speaking to the patient and about the patient, not about yourself.
Free – Who can resist a freebie?
Because – Give patients a reason why they need to take action.
Risk-free – The patient feels secure giving you their details
Value – This implies patients are getting something versus losing something (i.e. money when you say “cost” or “price”).
Save – The most powerful word to showcase monetary savings, or even time savings.
Proven – Remind patients that your service is tried-and-true.
Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
Secret – Not everyone succeeds, and there are secrets to success. Let patients know you can reveal those secrets.
Guaranteed – Give patients a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
Real Results – Your patients want results, after all.
How to – Start off with a solution so patients read the rest of your copy.
No obligation – Create a win-win situation for your patients.
Discover – This implies there is something new and unknown to the patient, something that has supreme benefits and gives them an edge.
Instantly – Promises a quick payoff for their time/money.
Act now – Motivate an immediate response with a limited-time offer.
Don’t miss – Capitalizes on fear of missing out.
Everything you need – This establishes that your product or service is all your patients will have to buy in order to achieve their goal.
Amazing – Patients will respond to something that is incredible.
Limited Time – Creates a sense of urgency.
Easy – Make it simple for patients to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
New – Your product or service is the cutting edge in your industry.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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