10 ways to promote your services online
- Use Email Marketing – Loyal customers will be interested in seeing your latest treatments or practice news, so use email marketing to keep them in the loop and to offer them an exclusive sneak peek of special deals.
- Work with Bloggers – Bloggers are major influencers, so reach out to them to ask them to promote our products in exchange for something.
- Embrace Social Shops – Do you have sundries in the practice or vouchers that patients can buy within the practice? Twitter buy buttons, Facebook shops and even buyable Pinterest pins are all brilliant ways to maximize conversions from your social media pages.
- Reward Referrals – Satisfied customers will always be happy to recommend your brand or products to others, so create referral schemes to reward those who have spread the word about your practice.
- Blog – Blogging is a chance to show off your brand’s personality and showcase your most important products. Compelling Blog posts also tend to perform well when shared on social media pages.
- Use Video – Having a video on a landing page can increase conversions by up to 80% – be sure to promote your products with video as much as possible.
- Use Images – Customers love visuals when buying online because it helps them to get a feel for a product. Use plenty of high-quality images to show off a product to its full potential.
- Run Competitions – Nothing is more exciting than the opportunities for some freebies, which is why competitions are a great way to generate hype around a product.
- Embrace Social Advertising – Facebook and Twitter are both excellent platforms for advertising to a switched-on, digital generation.
- Make Sharing Easy – Social shares are important for marketing a product, so make it easy for people to share product information with plenty of handy instant-share buttons on your product pages.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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