Reviews are the key to effective local search optimisation Most dentists know that a happy patient tells others about their experience. The same is true of optimisation your local listing in Google. Positive online reviews not only assist with conversion of…
The SEO /PPC team have just undertaken their Google Adwords exams, myself included. Now that we’ve all passed and there are smug smiles all-around, I thought I’d share some insight following my re-cap of studies for the Google Adwords Fundamental…
Recently we have undertook our Google Ad-Words exams. We’d like to share with you the importance of Pay-Per Click (PPC) campaigns and how it can help your business get the ROI you hope to get. 1. Paid search can double…
The Importance of Pictures
10 March 2017 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationImages are great to attract attention to parts of our website that we want viewers to look towards. For me, they are also an important consideration when deciding whether to explore the website or not. The factors I take into…
The Dental Design SEO team have been swotting away these last few days in preparation for the annual Google Adwords Exams. Each team member has either 1 or 2 exams to take depending on the cycle (some exams are biennial)….
When searchers look for information. Google wants to display different information, ranked in the most relevant order. Google will not want to show you multiple websites showing identical, or even similar content on it. Is duplicate content bad for SEO?…
Google is always trying to perfect its algorithm and regularly updates it to provide internet users with the most relevant search results possible. While Google doesn’t share all the nitty-gritty details of how to do this, it does release recommendations…
DMOZ — The Open Directory Project that uses human editors to organise websites — is closing. It marks the end of a time when humans, rather than machines, tried to organise the web. The announcement came via a notice that’s…
Google is pretty smart…
24 February 2017 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationIntelligence being the ability to acquire and apply knowledge and skills would raise the question; is google intelligent? It would be a matter of opinion, a lot of people would argue that a computer or software can’t be intelligent…
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