Google is always trying to perfect its algorithm and regularly updates it to provide internet users with the most relevant search results possible. While Google doesn’t share all the nitty-gritty details of how to do this, it does release recommendations however; in June 2016, Google revealed that it bases local search rankings on relevance, distance, and popularity.
Here are tactics you can implement to optimise for the three rules of Google search:
Google’s job is to ensure that each query is met with the most relevant search results. Boost your ranking with a website that highlights key personnel; which orthodontists, oral surgeons, or other specialists your practice affiliates with; insurance providers you work with; and the services you offer (such as minor tooth movement, teeth whitening, etc.) so that you’re accurately represented in that particularly search.
Google gives extra weight to practices that are close to the searcher, so ensure your name, address, phone number, and hours are accurate on your website, as well as anywhere else you are listed online. Claim your My Business listing to be visible on search results and Google Maps. If you have multiple practice locations, list each one with its corresponding name, address, and phone number on your site and Google My Business page.
Google uses a wide variety of factors to determine how popular your practice is. While it’s protective of the exact details on how it determines the prominence of your organisation, links to your site from other websites, directory listings, and how often your organisation is mentioned across the web all have an impact.
Therefore, claiming or creating online listings on local business review sites such as Yelp and Angi can work to be quite advantageous. If you find mentions of your practice online without a link to your site, contact the author and ask to have a link added to your site.