It’s the most wonderful time of the year! But are you ready? Christmas is around the corner and before you know it, you’ll be returning to the practice with a stomach full of Turkey and memories of Christmas cheer ready…
Why Dentists should spend more of their budget on online marketing in 2017
18 November 2016 | Marcus Amberton | Internet, MarketingYou’ve probably heard the phrase “You need to spend money to make money.” This is generally true but it is quite a difficult philosophy to buy into (excuse the pun) when small businesses like Dentists are considering their annual budgets….
What is social proof and why is it important? From a psychological perspective, it has been found that humans are naturally inclined to do what the majority are doing because they want to conform. The theory goes that the more…
Have you dipped your toes in the water with Instagram for your dental practice? Are you struggling to gain followers? With more than 300 million active monthly users, Instagram offers the opportunity to reach new users without buying ads (although…
Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local…
Search Engine Land Study – Possum Update
4 November 2016 | Marcus Amberton | Marketing, Search Engine OptimisationThis week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…
Online reputation is important for every business, in particular dental practices and social media has only escalated the need. So, how in this modern age of tech savvy patients, who are confident in expressing their opinions on all platforms, can…
It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
Truly Frightening Mobile Mistakes (that we don’t make)
28 October 2016 | Marcus Amberton | Blog, Marketing, TechnologyWe’ve been harping on about mobile design and mobile friendly websites for some time now. Google has repeatedly provided information via their developers website..https://developers.google.com about upcoming changes to the algorithm, which over time have all leaned towards ensuring websites with decent…
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