20 eye-popping online marketing statistics
Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local products and services.
Here is a list of internet marketing statistics which highlight the importance of this channel:
- 60% of the links search users click on are organic whereas 40% of users will click on the paid listing
- 75% of users never scroll past the first page of search results.
- GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
- Search and e-mail are the top two internet activities.
- Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimisation. An outbound lead might be from a cold call.
- 81% of businesses consider their blogs to be an important asset to their businesses.
- A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
- Google has around 80% of the search engine market share in the UK.
- 93% of online experiences begin with a search engine.
- MarketingCharts reports that over 39% of customers come from search
- There are over 100 billion global searches being conducted each month.
- 82.6% of internet users use search.
- 4 in 5 users conduct local searches on search engines.
- Local search mostly consists of search for: product/service information, business hours and business directions.
Mobile
- Google reports that 40 percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience, and 57 percent wouldn’t recommend a business with a bad mobile site.
- As of 2016 – Mobile internet usage has now overtaken Desktop!
- 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush!
- 6 out of 10 mobile searches will result in a purchase or a visit.
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