This week, my blog points you to a brilliant article by Christopher Ratcliff of Search Engine Watch. Christopher Ratcliff explores the customer’s point of view when searching, finding, ordering and paying for a product online. Although very few dental practice…
Are your dental practice’s social media posts getting enough engagement? What is engagement anyway? Social media engagement is mostly determined by how well your social posts trigger action from your audience. In this blog post you’ll find out how to…
SEO and UX. A match made in heaven
6 November 2015 | Marcus Amberton | Marketing, Search Engine OptimisationToo often SEO is thought of in just its simplest terms. Yes, rankings in search engine result pages are incredible important, but it cannot be at the detriment of your websites User Experience (UX). This point becomes more poignant in the…
2015 has been another great year for social media, here’s a quick recap on the top five trends for social networking this year. VISUAL CONTENT RULES What attracts you more: text or image posts? Visual content captures the attention of…
News emerged this week that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. I’m a big fan of the Terminator films (1 and 2 anyway) so this announcement did catch my…
10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely drive people to…
Facebook pulls ahead of Google generating referral traffic
21 October 2015 | Marcus Amberton | Internet, MarketingGoogle has the largest marketing share in the search engine market in the UK and is synonymous to most people concerning web traffic (I’ll ‘Google’ it) but Facebook now refers more traffic to news sites, according to recent data from traffic analytics firm…
All you need to know about Authority websites
15 October 2015 | Marcus Amberton | Search Engine OptimisationNo one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics…
Having full control and management of a budget for an online campaign is one of the many benefits of using PPC advertising with Google AdWords this feature makes it much easier to monitor ROI from advertising. To set a proper…
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