Are your dental practice’s social media posts getting enough engagement? What is engagement anyway? Social media engagement is mostly determined by how well your social posts trigger action from your audience.
In this blog post you’ll find out how to boost social media engagement by including psychological triggers in your posts.
#1: Focus on a Desire
In Nobel Prize-winning psychologist Daniel Kahneman’s book, Thinking, Fast and Slow, he shared this idea:
“A general ‘law of least effort’ applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.”
To apply this principle to your social content, you just need to keep it simple.
You will get more engagement from your social media posts if you make your target audience believe that they can easily implement a solution or change to a problem they are experiencing.
So, make your patients believe that they can do something. Walk readers through the hard stuff and break it down in easy-to-digest chunks of information, so they can take action quickly and easily.
For example, you could write a blog post about how easy it is to sign up to your dental plan; keep it short and sectioned into headings to make it easy to read, with easy to find contact information and steps for what to do if they want to find out more.
#2: Appeal to Knowledge Seekers
There is nothing people love more than an explanation.
The word “why” is one of the trigger words you can use in your dental practice’s social media marketing. Use “why” to ignite readers’ minds to want to search for the answer to a question.
In your social media posts, explain to your patients why they need something and how they’ll get it by reading your content, using your products or watching your video.
#3: Tap into the Fear of Missing Out
It’s human nature to be hesitant about being left out. We want to be in the know and be where the action is happening. We want to be included. If we say no to an opportunity, we fear we’ll miss out on something that could be of great benefit to us.
Invite your patients to become part of the experience. Offer something to your patients that they’ll have a hard time saying no to. This could be a special offer on a brand new treatment, or an open day for example.
When you start including your patients in what you’re doing on social media, you’ll see an improvement in your engagement. Don’t allow audience members to fear missing out with your business. Give them every opportunity to participate with you.
Do you ever wonder how other practices get so much attention and engagement with their social posts? A great way to connect with your audience is to incorporate psychological principles when creating your content. Involving your audience in what you’re doing will make it more personal to them and will create a sense of ownership with your brand.
If you would like more information about how social media marketing could work for you, give Dental Design a call on: 01202 677 277