Using Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
What are alt attributes? Alt attributes are pieces of text attached to images used as descriptive information about what the image is showing. In most cases, you will not see these attributes. These attributes were originally used so that if…
In August 2017, Google launched the ‘Questions and Answers’ feature on Google Business Listings. This new feature allows members of the public to post questions directly onto your listing, and either the business owner or other members of the public…
Having a professional online presence is crucial for any business today. By marketing your dental practice well, you will be able to attract high-quality, reliable patients. Add Google Analytics to your website Optimize the metadata on your website Update your…
10 minute read. GDPR is coming! Are you prepared? In this blog, I’ve tried to summarise the position relating to ‘marketing for dentists’. About GDPR What is GDPR? GDPR is the General Data Protection Regulations (officially (EU) 2016/679). Whilst it…
Don’t miss this opportunity to enter the prestigious awards event hosted by The Probe. In its 19th year, The Dental Awards recognise best practice and great patient care with winners coming from all types of practice from all over the…
As we know, online reviews are very important for local SEO. Moz found that ‘review signals’ make up about 13% of the ranking factors for the local pack, and there are a number of factors that contribute to this: Quality –…
SEO Any good SEO analyst will be able to tell you that a large majority of ranking highly on Google is your backlinking profile. What we know is that Google wants to see a natural looking backlink profile, from genuine…
The digital world is the fastest developing market out there. Where we are now, moving into 2018 is almost unrecognisable to where we were 10 years ago. With new hardware coming out every day making it easier and easier to…
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