Part of the work we do for our PPC accounts here at Dental Design involves Keyword Management. But what exactly does this entail? PPC keyword management isn’t just one task—it’s a group of tasks. They include: Negative keyword management Keyword…
A social media strategy is important for businesses big and small, and avoiding it all together will mean you are losing out on valuable prospects and traffic. If the above cannot persuade you into using social media for your practice…
We may not quite be at the end of the year yet; Christmas tends to be a time of celebration and reflection on the previous 12 months. It’s also a good time of year to consider your marketing efforts of…
Your practice isn’t the same as all the others – make sure your website highlights this with professional, eye-catching photography. Prospective patients are going to go to your website to do their research. If you have outdated photos and don’t…
What is Facebook Live and How Can I Use it For My Dental Practice?
9 December 2016 | Marcus Amberton | BlogFacebook Live is the social network’s live-streaming video functionality. Users can broadcast live videos using just their smartphones. Why is this a good thing? First let’s look into the ever increasing prominence of social video. The dominance of social media…
Christmas is now only a few weeks away which can only mean one thing….Google’s Santa Tracker is back. Well nearly, Santa’s not flying just yet but we get to explore Santa’s Village. When you visit Santa’s Village, you will see…
It’s coming to the end of the year; now is the time to reflect on the past year and forecast for the future. One of your goals for 2017 may well be to focus on your marketing- in particular social media….
It’s the most wonderful time of the year! But are you ready? Christmas is around the corner and before you know it, you’ll be returning to the practice with a stomach full of Turkey and memories of Christmas cheer ready…
What is social proof and why is it important? From a psychological perspective, it has been found that humans are naturally inclined to do what the majority are doing because they want to conform. The theory goes that the more…
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