Google has recently announced that it is rolling out an upgraded interface for Places for Business that will replace the current dashboard. The rollout will be staged and initially only made available to a small number of US businesses and…
Author Rank and Authorship
2 April 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationEric Schmidt’s forthcoming book is causing quite a stir prior to its release next month. The executive chairman of Google released an excerpt from his book a few months ago where he discusses how identity and authorship might be used…
Inspiring Single Page Websites
20 March 2013 | Marcus Amberton | Creative Design, Internet, MarketingAn increasing trend in web design is the use of single page websites. You may feel as a dental practice that you need to display a large amount of information, and so a normal, multiple page website may be the…
Google has recently published their ‘Mobile Search Moments Study’ in partnership with Nielsen (a global market research company). The study reveals trends which give us insight into mobile search needs, intentions and ultimate behaviour. The report highlights the need to…
Google announce search algorithm update
15 March 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationYou may have been aware of Google’s infamous search algorithm updates, ‘Penguin’ and ‘Panda’, from last year. They specifically targeted and penalised websites with unnatural and spammy links as well has sites with duplicate content. These updates certainly rewarded websites with fresh, unique content…
Does your website display correctly on ALL browsers?
13 March 2013 | Marcus Amberton | Creative Design, Internet, Marketing, TechnologyWith the ever increasing amount of internet users browsing websites online via mobile and portable devices, it is a MUST that your dental website displays correctly across all browsers. When I say ‘correctly’ I do not simply mean that your…
The visuals of your dental website are very important for success. Firstly, potential customers do not want to look at a dull, boring, text-heavy website, especially when trying to find key information. This could increase bounce rate, and therefore lose…
Dentists – why invest in SEO?
22 February 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationAcquiring new patients and growing your patient base is very important for Dental Practices – generating targeted leads for your business is likely to be one of the most important factors to make this a success. Search engine optimisation can deliver…
21 Examples of how to incorporate White in your designs
14 February 2013 | Marcus Amberton | Creative Design, Internet, Marketing, TechnologyThe use of the colour white can often be underestimated or overlooked when designing a website for your dental practice, instead focusing on prominent colours that you believe will stand out. The use of white or white space can dramatically…
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