Google has recently announced that it is rolling out an upgraded interface for Places for Business that will replace the current dashboard. The rollout will be staged and initially only made available to a small number of US businesses and businesses newly claimed via the G+ Local page.
Once the beta testing is complete then the update will be made available internationally including local businesses in the UK.
So what impact will this update have?
The rollout is one more step towards the integration of local with Plus. While the feature set is neither expansive nor comprehensive, the product release does account for service area businesses (SAB) who can now get a Plus page for the first time. The product is currently targeted for single location businesses with bricks and mortar storefronts and SABs but still has limited provisions for multi location businesses and does not support Bulk uploads.
Once an account is transitioned the dashboard account will be automatically redirected to the new interface. If that account has a Plus account the option to edit the Google+ page will appear in the interface. But a G+ profile is not required to interact with the business profile. All that is needed is the existing Google ID/email. The business will be required to obtain a G+ personal profile if they want to add the additional features (social stream, videos) of a full G+ Local page.
When this rollout is complete there will be only two types of local pages: verified and unverified. Each business can decide whether they need the social and video features or not.
Here at Dental Design we claim, verify and optimise Google + Local listings for our Classic + and Premier clients. + Local optimisation is one of the most important factors to rank well for local keywords such as 'Dentist + your location'. For more information about this please contact us on 01202 677 277.