Have you delved into Pinterest to promote their dental practice? It really is a fantastic tool to showcase your practice, your work and your team.
Here are some simple ways that you can use Pinterest to your advantage:
1) Tell your practice’s story-
Do you have any old photos of your practice in the past? Pinterest lets you show that your business has a history and isn’t a ‘new kid on the block’ which can improve your credibility with nervous patients. You could even show how your practice has evolved with decor, logo and website evolutions.
2) Showcase your work-
Upload photos of your recent cases and show off your latest work, allowing patients to visualise potential treatments.
3) Meet the team-
It’s been proven that people buy people. Don’t be a faceless organisation, upload photos of the team both at work ‘behind the scenes’ and at play at staff parties, team building events etc. Which again, is great for nervous patients.
4) Share the causes that matter to you-
Show that your practice is a conscious member of the local community and share any photos you have of charity work or causes which you support.
5) Be a knowledge resource-
Share links to your latest treatment blogs or to articles from other knowledgeable members of the dental industry.
If you follow these 5 tips you’re well on your way to having an active and interesting Pinterest account. We can’t guarantee that it will instantly bring new patients through the door, but it’s a great string to your social marketing bow which could differentiate you from your competitors when potential patients are browsing online.