It is estimated that up to 35% of searches in the UK return local search results, and with the smartphone revolution well under way this figure is likely to increase. Local optimisation is very important to businesses such as dentists…
Think about the last time you were in an airport and had to find your way to baggage claim, or in a restaurant and wanted to locate the restroom, or in an office building and needed to find your way…
In the world of online marketing, everything can be measured. One of the great benefits of conducting marketing online is the fact that it is fairly easy to track views and conversions using analytics tools. But it can be easy…
Social media is an absolute favourite for marketing press. We’re always talking about it. More recently there have been reports that Facebook is in fact losing members in major markets – but I’d take that with a pinch of salt. …
Most of our Dentists like to write their own web copy, but writing effective copy for a website is a skill in itself. In this blog I have put together 10 copywriting tips that will help you organise your contact, engage your visitors and make…
As more dental practices are embracing social media and setting up Twitter and Facebook accounts to market to their current patient base, I thought I would write a blog highlighting the fact that you can use social media to attract…
Facial recognition software isn’t a bad thing and has been around for quite a few years now. It only makes sense to incorporate it in to Facebook – a site with millions of image uploads every day. But the problem…
Creating effective PPC landing pages is essential to business success. Firstly great planning and critical review is necessary when compiling a PPC page, to ensure that you get the most from your page; there is no point having landing pages…
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