Is your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
Getting patients to your website is an achievement in itself, it likely means you are ranking well in the search engines and/or have been recommended by word of mouth. Either way, you’re off to a great start. However, once a…
After seeing the back of 2020 (thank goodness for that!) and entering the new year, there is no better time to step back and evaluate your SEO campaigns. As of May 2021, we are expecting Google to introduce “page experience signals”…
HAVE YOU GOT A PERSONALISED NHS QR CODE FOR YOUR DENTAL PRACTICE? HERE IS OUR HANDY GUIDE ON HOW TO GET ONE We are experiencing a national health emergency. The onset of the Covid-19 pandemic, which swept the nation earlier…
The business of marketing has changed rapidly over the last few decades, with many companies no longer relying heavily on print, TV or radio advertising. Companies these days are discovering new ways and perhaps more importantly, more cost-effective ways, of…
Pick your keywords It is helpful if you get into the mind set of your potential patient or client when picking keywords for SEO. Maybe you could use Dentist Location for example as a targeted keyword that should bring patients…
Garning Google reviews is one of the more important exercises a local business can do. There are three main benefits of getting patient reviews; firstly the testimonials you receive can be used to market your practice. Secondly, you can use…
Please do your best to follow this rather tenuous link to the 5th November. Like Guy, I am broaching this subject with much enthusiasm and dedication – as always. Unlike Guy, there will be no assassination attempt, just an attempt…
Google’s Head of Webspam , Matt Cutts, posted an interesting webmaster help video this week addressing site size and in particular how many pages a site has and how this can affect the overall rankings and performance of the site. He answers…
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