Time to review your PPC landing pages

landing page for ppc
29th June 2022 | | Blog, Landing page, Pay Per Click

Is your PPC campaign not performing well? It might be worth looking at your landing page!

An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from a user, whether is to submit a form, make a call or sign up for a newsletter.

If you’ve started to see a drop in your PPC performance, it might be worth assessing the effectiveness of your landing pages. Here are some questions to ask yourself to help evaluate your current landing pages.

Is your landing page relevant to the user search?

Nothing is worse than searching for something on Google and being taken to a completely irrelevant page.

Make sure your landing page matches the keywords you’re targeting, and the page match what is being said in the ad copy. If you’re wanting to target patients looking for an ‘emergency dental appointment’, don’t send users just to your homepage or contact page. Though these pages may be somewhat relevant, the urgency in the user search and the content on the page may not be enough for the user to get in touch.

The user is interested in your practice’s opening hours, where you’re based, how you can help them and a way to get in touch with your team. Creating a bespoke landing page, featuring all the information the user needs will more likely encourage them to convert.

Do you have a great offer?

A great landing page should have a good, strong offer.

Different users searching for your products may be in different stages of their decision process. Make sure your practice stands out against the competition by offering a great deal. If you’re unsure of what to offer, we wrote a blog with some great examples!

Using heading and subheading, explain the value of your offer clearly using concise terms. The offer should be the first thing your users see after reading the ad copy. An effective landing page confirms the offer within the headline and then uses sub-headings to provide more information about the offer (benefits, examples etc).

Are your call-to-action clear enough?

Once a user lands on your page, you want them to take an action. Your CTA should be the focal point of your landing page. Whether it’s to complete a form or call the practice, we recommend placing a CTA prominently above the fold of your landing page and scatter it across the rest of the page.

The CTA should also invoke a quick response from the user by using short, action-oriented words. Most users are likely to skim your landing page, looking for the content that is relevant to their search. The simpler the words in your CTA, the more it going to resonate with the user and encourage them to convert.

Is your landing page Mobile-friendly?

Mobile phones have become a fixture of everyday life. In 2021, the number of unique mobile internet users stood at 4.32 billion, indicating that over 90% of the global internet population uses a mobile device to go online.

This is why it’s essential to make your landing page mobile-friendly. According to Adobe, “Companies with mobile-optimised sites triple their chances of increasing mobile conversion rate to 5% or above”. You can find out whether your landing page is mobile optimised or not using Google’s Mobile-Friendly testing tool.

Is it easy for users to convert?

When a potential new patient clicks on your ad, it’s natural to try and get as much information as you can from them. However, when it comes to creating a good landing page, less is more.

Make sure your contact form has as few form fields as possible. The more fields a user has to complete, the less likely they may be to finish it off. We recommend keeping the contact form short and simple – only ask for the essentials. Most users are willing to provide a name and email address but asking for a date of birth or mobile number can cause a 50% drop in form completions.


So does your landing page need an update?

At Dental Design, we create bespoke landing pages with the user’s intent and dentist’s business goal in mind. For more information, get in touch with our team today or give us a call on 01202 677 277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents