Companies increasingly using social networks to win customers
Social media is an absolute favourite for marketing press. We’re always talking about it. More recently there have been reports that Facebook is in fact losing members in major markets – but I’d take that with a pinch of salt. For individual users, it’s not new anymore. But for businesses, it’s only just getting started.
Recent studies show that a third of marketing budgets are being invested in social networking sites in a bid to win new business – and to aid client retention. Personally, I still think the dental profession has a lot of catching up to do – if you’re not on Facebook and Twitter, you really shoud be – give us a call on 01202 677 277 – it’s the future…
Two-fifths of UK companies (41%) are using social networks to win new business, according to a study.
The number of companies in the UK using social networks such as Facebook and Twitter to attract new customers has risen by eight percentage points in the last year, claims office solutions company Regus.
Businesses in the UK are now devoting a third of their marketing budgets to social network campaigns. About half of all businesses in the UK and globally actively encourage employees to join online professional networks such as LinkedIn, according to the study.
Globally, the number of businesses recruiting customers via social networks has increased 7%, with 52% of companies worldwide using the channel to engage with their audiences.
The findings were based on a survey of more than 17,000 managers and business owners across 80 countires, including 4,000 respondents in the UK.
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