Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…
A question we get asked a lot by our clients is: “Will having a domain name with the exact phrase I want to rank for help my website in Google?” The short answer is: not by itself. Before 2012 website…
The danger of broken links and redirects
23 November 2017 | Leigh Brown | Search Engine OptimisationBroken links and redirects can be harmful to your website’s SEO. As you may know the number of quality links pointing back to your dental website affects your website’s rankings and traffic, and that obtaining these links in the first…
Do Google Posts help improve your ranking?
10 November 2017 | Leigh Brown | Search Engine OptimisationIt has been a few months since Google added the Google Posts feature to its Google My Business service. Google Posts allows dental practices the opportunity to add offers, events and news to their business listing and display this in…
Local SEO for Dentists: What’s it all about?
8 November 2017 | Leigh Brown | Search Engine OptimisationSearch engine optimisation (SEO) is complex. Google has over 200 ranking factors in their algorithm – 200! There are no exact formulas which will lead to ranking success, and each website may require a unique strategy. However, with over 17…
Search Engine Evolution
28 August 2017 | Marcus Amberton | Blog, Internet, Marketing, Search Engine OptimisationSearch Engine Optimisation is evolving! It always has been and it always will, but which way? Google’s ranking factors are always appearing to change, you used to be able to spam a load of keywords into a website’s code in…
Google Once again helping us
21 August 2017 | Marcus Amberton | Marketing, Search Engine Optimisation, TechnologyGoogle can be great sometimes! They have lately introduced a new audit panel, powered by lighthouse into their Developer Tools on Google Chrome. This tool provides helpful insight into a website’s health and as a result, the optimisation of the website….
How To Develop A Great Back Linking Profile
14 August 2017 | Marcus Amberton | Internet, Marketing, Search Engine Optimisation, Social MediaFirstly, there is no one set way to generate the perfect back linking profile, there are so many different ways that will be ideal for so many different websites; but, if you follow these steps, you should get there. Have…
Link Building: Quality vs Quantity
7 August 2017 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationHow many links does it take to rank highly on Google? If you have ever asked yourself this question, you’re doing it wrong. Link building is not about how many links you can create, we could just set up a…
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