What is a 301 redirect? Redirects tell search engines that a webpage has permanently moved from one URL to another. The 301 redirect will take website visitors automatically from the old URL they typed into an address bar or clicked…
What is Citation Building?
21 June 2018 | Rosie Littlejohns | Search Engine Optimisation, UncategorisedCitation building is an important part of local SEO. It is the process of creating accurate online business listings to build up authority within Google. What is a citation? A citation is any mention of your business details online. A…
Factors to consider when building a local online presence
15 June 2018 | Lucy Mander | Search Engine OptimisationStudies have found that nearly half of all Google searches are local. And as more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. It is therefore vitally important…
Why Might Website Traffic Drop?
30 April 2018 | Rosie Littlejohns | Blog, Search Engine OptimisationIf your website traffic starts to fall, there are a number of factors to consider. Here are some possible causes of a traffic drop: Competition Has a new practice opened up nearby? If so, and if they have a brand…
Many dental practices undergo a re-brand from time to time to give their dental practice a new identity and image. However, if your re-brand involves changing the name of your practice then below are a few things you will want…
Google Questions and Answers: What you need to know
13 March 2018 | Rosie Littlejohns | Blog, Search Engine OptimisationIn August 2017, Google launched the ‘Questions and Answers’ feature on Google Business Listings. This new feature allows members of the public to post questions directly onto your listing, and either the business owner or other members of the public…
Page speed has always been an important part of the user experience on websites; slow websites cause users to become frustrated and leave. Page speed has also been used as a ranking signal for desktop search since 2010. However, a…
As we know, online reviews are very important for local SEO. Moz found that ‘review signals’ make up about 13% of the ranking factors for the local pack, and there are a number of factors that contribute to this: Quality –…
Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…
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