Blog Posts On Search Engine Optimisation

Factors to consider when building a local online presence

15 June 2018 | | Search Engine Optimisation

Studies have found that nearly half of all Google searches are local. And as more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. It is therefore vitally important…

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Why Might Website Traffic Drop?

30 April 2018 | | Blog, Search Engine Optimisation

If your website traffic starts to fall, there are a number of factors to consider. Here are some possible causes of a traffic drop: Competition Has a new practice opened up nearby? If so, and if they have a brand…

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Re-branding checklist

23 March 2018 | | Search Engine Optimisation

Many dental practices undergo a re-brand from time to time to give their dental practice a new identity and image. However, if your re-brand involves changing the name of your practice then below are a few things you will want…

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Google Questions and Answers: What you need to know

13 March 2018 | | Blog, Search Engine Optimisation

In August 2017, Google launched the ‘Questions and Answers’ feature on Google Business Listings. This new feature allows members of the public to post questions directly onto your listing, and either the business owner or other members of the public…

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Google Speed Update 2018

26 January 2018 | | Search Engine Optimisation

Page speed has always been an important part of the user experience on websites; slow websites cause users to become frustrated and leave. Page speed has also been used as a ranking signal for desktop search since 2010. However, a…

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Review Diversity

22 January 2018 | | Blog, Search Engine Optimisation

As we know, online reviews are very important for local SEO. Moz found that ‘review signals’ make up about 13% of the ranking factors for the local pack, and there are a number of factors that contribute to this: Quality –…

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Local Marketing in 2018

12 January 2018 | | Search Engine Optimisation

Search engine optimisation is in a constant state of flux. Every month we see Google experimenting with their algorithms, modifying the importance that some factors have and devaluing others. But, it’s not only the changes occurring in Google that are…

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Are Exact Match Domains A Good Idea?

11 December 2017 | | Search Engine Optimisation

A question we get asked a lot by our clients is: “Will having a domain name with the exact phrase I want to rank for help my website in Google?” The short answer is: not by itself. Before 2012 website…

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The danger of broken links and redirects

23 November 2017 | | Search Engine Optimisation

Broken links and redirects can be harmful to your website’s SEO. As you may know the number of quality links pointing back to your dental website affects your website’s rankings and traffic, and that obtaining these links in the first…

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