Every local business strives to improve their organic and local pack visibility in Google. Securing top positions in the organic and local search increases the chances of that website receiving the majority of the free traffic available from searches in…
If you didn’t know, Google Duplex is an experimental technology from Google and recently demoed at Google I/O. Expanding from a similar service that Amazon Alexa, Hey Siri and Google Assistant offer, Duplex takes voice assistants a step further and…
So you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you. The good news is, you’re off to a great start….
Many digital marketers will downplay direct marketing. In my opinion, I’ve never been able to see why. Sure direct marketing doesn’t have as much pretty analytics in the form of graphs and percentages, but what it does have are, results….
Online reviews are very important for two main reasons: Branding – It will come as no surprise that a five star review will make your brand seem reputable, reliable and of good quality/value. This is invaluable especially for start-up businesses…
Some dental practices can find that they get quieter over Christmas. A simple reason for this really, patients are prioritising presents for their loved ones over their oral health. In fact, patients don’t really prioritise their health as much over…
While monitoring website traffic is important, the real focus should be conversions. It’s great to see visitor numbers climb, but if this isn’t coupled with an increase in patient enquiries, there may be an issue. It could be that the…
Many SEO analysts will give different opinions as to what they feel is the best metric to gauge whether the SEO work is working. Three answers that you can sometimes expect can be: You’re ranking higher up for Google Searches…
In almost all cases of a PPC campaign, a conversion targetted landing page should be utilised. A good landing page can both decrease your PPC costs as well as increase your conversions. I’ll explain how: Decreasing Costs Google makes most…
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