Every local business strives to improve their organic and local pack visibility in Google. Securing top positions in the organic and local search increases the chances of that website receiving the majority of the free traffic available from searches in Google.
When patients are carrying out research on businesses in their local area, they will be drawn to the local pack results where they can read reviews about businesses left by others.
However, Google will only show the 3 most relevant businesses in the local pack. So, how do you show Google that your business is more relevant than your competitors?
A survey conducted by Moz asked SEOs to list the most important Google My Business ranking factors, and the results are very interesting.
Whilst citations and links remain very important, Google My Business signals and review signals were considered to be essential if you want to improve the visibility your listing has.
In fact, Google My Business signals were considered to be the most important ranking factor.
Google My Business signals include the proximity of the business to the user’s location, business categories used for the listing and the use of features such as Google Posts, Google Q&A and image and video updates.
The additional content created by the business increases the chances that users will interact with the listing, and the rise in the number of interactions will signal to Google that the business has become more relevant.
We at Dental Design have advised our clients to obtain as many positive Google reviews as possible. As with others in the SEO industry, we have recognised the value Google reviews have and how important they are to the success of your Google My Business profile.
However, whilst most businesses focus on gaining as many reviews as possible, Google also look at the quality of the reviews and the comments within them.
As mentioned above, Google’s aim is to provide the most relevant businesses in the local pack. In order to help Google understand the relevance of your business for a particular search term, your business will need to gain reviews that mention those keywords in them. For example, if you would like to be shown in the local pack for “dental implants”, gaining Google reviews that mention dental implants will improve the relevance your practice has for this treatment.
If you would like help to improve your Google My Business listing, please feel free to contact Dental Design on 01202 677277.