Your Google My Business listing is one of the most important online assets. When a user searches for your business they are able to see your reviews, photos, location and posts. Recently, Google announced that they are introducing a new…
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Here are the most important algorithm updates of recent years… Panda – 2011 Google’s Panda Update is a search filter introduced in…
Thinking of pushing a new treatment? Here’s what you should do.
4 October 2018 | Marcus Amberton | UncategorisedIt can be nerve-racking to introduce a new treatment. Especially if the treatment has required a investment into new equipment, you’re going to want to make sure you get your return on that investment. There are a few things you…
The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental education….
Are you up to speed with Facebook Pixels?
14 September 2018 | Lucy Mander | Social Media, UncategorisedSetting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…
How To Add A Business Description in Google My Business
6 September 2018 | Rosie Littlejohns | UncategorisedGoogle recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…
5 Ways To Replace Review Extension In Google Ads
30 August 2018 | Rosie Littlejohns | Pay Per Click, UncategorisedBack in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
You may have heard that blogging is great for SEO, and you’re absolutely right. Expanding your website’s content shows Google that your website is active, and expanding its content to provide searchers with relevant information. You may find that the…
Online reviews are an incredibly important part of your online marketing strategy. There are a whole host of reasons for this, including building a positive online reputation, local SEO benefits and gaining valuable customer feedback. The impact online reviews have…
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