Online reviews are an important part of the patient’s journey to enquiring at your practice. Reviews can be used to start the patient’s journey or to supplement their research into your practice. Whilst Google reviews are very important, they are…
Search engine optimisation (SEO) is a huge subject. Part of SEO is carrying out on-page optimisation (SEO that is carried out on the website itself). And part of on-page optimisation is writing meta descriptions for each webpage. There are many…
A client of mine said he saw a business listing coming up for a particular search term. But, the listing didn’t even mention their actual practice name! In fact, it was filled with multiple keywords. Now you would have thought…
It is necessary, in today’s online world, to have a mobile friendly version of your website. The transition from users making a web search on a desktop to preferring to search on a mobile device is not a secret, and…
There is no doubt that having videos on your webpages will make them more attractive to users – and possibly improve the number of conversions! So how do you go about making online videos, whilst also keeping costs as low…
Most dental practices do not have the time to create blog posts for their website. However, when you do manage to set a side some time, you want to make sure that it was time well spent. But before you…
Are you wondering where to begin with online marketing? The online world can be a very complex place, and trying to promote your practice here can be a very tricky thing to master – especially whilst you’re busy running the…
By now we hope that most of our clients understand the importance of Google reviews – it is one of the main topics in our account management calls. You must be getting tired of us continuously asking you to gain…
The use of infographics by dental practices for online marketing is incredibly rare. But why should it be? People are visual creatures – it is the way our minds are wired. So why not use infographics? They can help aid…
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