Your Quick Guide To Creating Videos

5 May 2016 | | Marketing

There is no doubt that having videos on your webpages will make them more attractive to users – and possibly improve the number of conversions!

So how do you go about making online videos, whilst also keeping costs as low as possible?

Firstly, you need to decide what type of video you are going to make.

There are many different types of videos you can produce. Below are a few examples:

  • Encourage your patients to make videos of themselves for a competition, and combine their videos into a promotional campaign for your practice. Ask users to use a specific hashtag so you can track the results.
  • Create your own content – it could be videos of treatments being carried out, staff days out, local or charity events that the practice is involved in.
  • Record patients providing testimonials for the practice

So you have the raw footage, now you need to put it all together and edit it.

Now, you don’t need to be an expert at editing videos, or even have a huge budget. There are many affordable video editing tools available, but a great tool for general use is YouTube’s free (yep, free!) Creator Studio.

YouTube’s Creator Studio is very simple to use and allows you to load all your video clips and images into the software to edit. You are able to add filters and text to the video, and it also gives you access to their free music library.

Have a look at the following link for more detailed instructions on how to use YouTube’s Creator Studio

Right, the video is now edited and looking pretty good, now what?

It’s time to embed the video on your website, and share the video on social media platforms. Make sure that you use hashtags were applicable.

If you need help with your online marketing please feel free to contact Dental Design on 01202 677277 and one of the team will gladly help.

 

Inspiration taken from – Social Media Examiner

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