Bounce rate is the percentage of visitors who leave your website without clicking on any other pages or taking any action. A high bounce rate can negatively impact your website’s search engine rankings, user engagement, and conversions. In this blog…
Improving the quality of your content so that it’s informative, valuable and engaging for patients should be a key focus for all dental practices. Here are some ways to keep your website content fresh and regularly updated. Blog A blog…
Adding a Lead Form to Instagram Instagram have now added (for most accounts) a new “lead form” action button allowing a new way to generate direct responses from within the app. In order to set up the form, click “Edit…
Content optimisation is improving the quality of your content so that it’s informative, valuable and engaging for your patients, whilst targeting relevant keywords to increase your visibility in the search results. Statistics from firstpage.com shows that ranking #1 generates a typical…
How To Optimise For Featured Snippets
8 December 2022 | Lucy Mander | Marketing, Search Engine OptimisationWhat is a featured snippet? Featured Snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. They are more likely to appear when users enter informational queries….
What’s the difference between Google Tag Manager and Google Analytics? Google Tag Manager is used for storing and managing code. Google Analytics is used for data analysis. Google Analytics 4 Google announced that Universal Analytics (UA) will be replaced with…
Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help: 1. Backlink Gap You can use this tool to compare the backlink profiles of up to five…
Taking on the Salkantay trek to raise money for Julia’s House
28 September 2022 | Lucy Mander | UncategorisedTrekking to Machu Picchu has been on my bucket list for many years and the fact that I’m doing it for such an incredible cause, to raise money for Julia’s House Children’s Hospice, makes it even more rewarding. Over 1.2…
Social media has become a natural forum for people to share opinions, information and ideas. For dental practices it’s an incredibly cost effective way to engage and communicate relevant messaging with new and existing patients, increase brand awareness and drive…
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