What’s the difference between Google Tag Manager and Google Analytics? Google Tag Manager is used for storing and managing code. Google Analytics is used for data analysis. Google Analytics 4 Google announced that Universal Analytics (UA) will be replaced with…
Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help: 1. Backlink Gap You can use this tool to compare the backlink profiles of up to five…
Taking on the Salkantay trek to raise money for Julia’s House
28 September 2022 | Lucy Mander | UncategorisedTrekking to Machu Picchu has been on my bucket list for many years and the fact that I’m doing it for such an incredible cause, to raise money for Julia’s House Children’s Hospice, makes it even more rewarding. Over 1.2…
Social media has become a natural forum for people to share opinions, information and ideas. For dental practices it’s an incredibly cost effective way to engage and communicate relevant messaging with new and existing patients, increase brand awareness and drive…
No practice likes receiving negative feedback, but negative reviews don’t need to be daunting. It all comes down to the way you approach them. You can then quickly change the things you’re not doing as well to improve your overall…
A successful dental practice requires a steady flow of patients. In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include: 1. Search Engine Optimization 2. Pay Per Click Advertising 3….
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
Practices will spend a lot of time thinking about the words on their website but it’s the images that are likely to catch people’s attention first. The imagery on your website will help you stand out from your competition, it…
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