No practice likes receiving negative feedback, but negative reviews don’t need to be daunting. It all comes down to the way you approach them. You can then quickly change the things you’re not doing as well to improve your overall…
A successful dental practice requires a steady flow of patients. In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include: 1. Search Engine Optimization 2. Pay Per Click Advertising 3….
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
Practices will spend a lot of time thinking about the words on their website but it’s the images that are likely to catch people’s attention first. The imagery on your website will help you stand out from your competition, it…
With 2.91 billion monthly active users, it’s vital for practices to have a presence on Facebook. Social platforms can help you connect with your patients, increase awareness of your practice and boost leads. Source: Data Reportal So how does the…
How fast does your website load? Have you tested it? https://pagespeed.web.dev Page speed can have a direct effect on your website’s SEO, user experience and conversion rates. Why is site speed important? SEO rankings – A very slow load time…
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year. Modern Website Design First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design…
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