There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
Practices will spend a lot of time thinking about the words on their website but it’s the images that are likely to catch people’s attention first. The imagery on your website will help you stand out from your competition, it…
With 2.91 billion monthly active users, it’s vital for practices to have a presence on Facebook. Social platforms can help you connect with your patients, increase awareness of your practice and boost leads. Source: Data Reportal So how does the…
How fast does your website load? Have you tested it? https://pagespeed.web.dev Page speed can have a direct effect on your website’s SEO, user experience and conversion rates. Why is site speed important? SEO rankings – A very slow load time…
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year. Modern Website Design First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design…
Evergreen content is content that doesn’t go out of date and remains relevant regardless of the season or time frame. Its name comes from the evergreen, a plant that retains its green leaves all year round. Topics and Content: Evergreen…
The file formats you use on your website have a major impact on its speed, quality, and performance. WebP is a modern image format introduced by Google, created specifically for online images. The format essentially allows webmasters and web developers…
Instagram Reel Ads Reels ads are the latest ad format on Instagram. They’re highly engaging allowing you to gain more followers for your practice. Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between…
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