Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year. Modern Website Design First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design…
Evergreen content is content that doesn’t go out of date and remains relevant regardless of the season or time frame. Its name comes from the evergreen, a plant that retains its green leaves all year round. Topics and Content: Evergreen…
The file formats you use on your website have a major impact on its speed, quality, and performance. WebP is a modern image format introduced by Google, created specifically for online images. The format essentially allows webmasters and web developers…
Instagram Reel Ads Reels ads are the latest ad format on Instagram. They’re highly engaging allowing you to gain more followers for your practice. Reels ads are full screen and vertical, similar to ads in Stories, and will appear in between…
Most practices took advantage of the lockdown to implement tools to increase efficiency and improve productivity. As we move forward with the new restrictions, here are our tips below: 1. Create a Covid-19 page on your website We are now…
Wondering how to increase your reach and engagement on Instagram? Instagram uses a complex algorithm to choose which posts are shown to each person. Factors include what kind of posts you like and interact with, your interaction history with the…
Live chat is an integral part of good customer experience because it allows you to seamlessly connect with your patients in real-time, directly on your website. With businesses having to adapt their forms of communication during lockdown it resulted in…
It’s said that a “Meet the Team” page is one of the most top visited pages on a website. Sometimes seen as an extension of the About Page, a Meet the Team page highlights your practice’s strongest asset: your team….
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