What is evergreen content?
Evergreen content is content that doesn’t go out of date and remains relevant regardless of the season or time frame. Its name comes from the evergreen, a plant that retains its green leaves all year round.
Topics and Content:
Evergreen topics are those with consistent interest and search volume over time.
Evergreen content is content about an evergreen topic that never goes out of date.
With the right strategy, evergreen content will consistently generate interest over time, and people will still come looking for it in years to come.
Below are some common evergreen formats you should consider creating.
- Lists
- Tips
- Guides
- How-to content
- Case Studies
- Product Reviews
Since I published the following blog post back in August 2014: https://dental-design.marketing/benefits-teamwork it has received over 3,000 page views and has had a constant flow of traffic, even to the present day.
This would be an ideal blog to update and republish. While there shouldn’t be much you have to do to update evergreen content, there may still be new findings or articles that you can hyperlink to. If you do plan on replacing the old piece of content with the new one, with a new published date to move it back to the top, be sure to either use the same URL as the older piece, or 301 redirect the new piece.
Where to start – Keyword Research:
The goal of evergreen content is to drive traffic to your site for years to come. That’s why your first step is to choose a keyword that’s stable or growing in popularity.
- Look for terms that users are searching for and create a content strategy that includes a variety of terms.
- Look for upward trends in monthly searches. Keywords that are time-sensitive tend to have volatile monthly search volumes.
- Check your competition. See what others are doing and how you can do it better.
Ways to Make an Article or Blog Evergreen
- Choose the right keywords – longtail keywords may be best.
- Answer frequently asked questions from your patients.
- Provide industry tips, “how-to” explanations or advice.
Benefits of creating evergreen content
- Long-term value / Self-sustaining articles.
- Increased traffic.
- Requires less output.
If you would like any further advice then give the Dental Design team a call on 01202677277.
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