With 2.91 billion monthly active users, it’s vital for practices to have a presence on Facebook. Social platforms can help you connect with your patients, increase awareness of your practice and boost leads.
So how does the algorithm actually work?
The Facebook algorithm determines which posts people see every time they check their Facebook feed, and in what order those posts show up. Every post is evaluated, ranked, and then displayed on a scale of importance or interest for each specific user.
Four main ranking factors:
Facebook’s ranking factors are based on data about user behavior.
There are three major categories that Facebook looks at:
What type of content should you be creating?
Before every post, ask yourself, “Does this provide my patients with some kind of value?”
As for when to post on Facebook – Post frequently and at the right time. The Facebook algorithm prioritises posts that receive engagement, which is why timing your posts is so important.
If you’re looking to grow your social media presence in 2022, we can help! Get in touch with our social media team today.