Optimise Internal Linking

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22nd March 2022 | | Blog, Marketing, Search Engine Optimisation

For your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog, we’ve broken down what internal links are, why they’re important and how you can optimise internal linking to improve your SEO.

What are internal links?

Internal links are as simple as they sound – a link from one page of your site to another. They can be included on your home page, menu/navigation and within your content (these are known as contextual links).
Contextual links point your uses to interesting and related content. They allow search engines to find out what content on your site is related and determine its value. The more links a significant page has the more important it will seem to search engines, therefore good internal linking is crucial to your SEO.

Good vs Bad Internal Linking

When you include an internal link on your website, you direct both users and Google to another relevant page. Using a descriptive anchor text provide information on what the linked page is about. For this reason, you should describe the page you’re linking to with relevant keywords rather than generic copy.

Which option below adds value?

The words ‘clicking here’ do not tell users or search engine crawlers what content will be on the page you’re linking to, whereas ‘teeth straightening’ provides users with more insight and a better overall experience.

Build Page Authority with Internal Links

For Google to rank your particular content higher in search, you may need to improve your page authority. Though this can be achieved by improving the quality of your content, you can also build page authority by including internal links from other authoritative pages on your site. Page higher in your website’s architecture or assess that have amassed more external and internal links are a great way for you to give your new page content more authority.


Including internal links to your dental website is vital for boosting Google ranking, improving user experience and establishing website authority. For more information on dental SEO or a free website review, get in touch with our dental marketing experts today!

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