Dental Marketing in 2022
Take steps to improve your marketing strategy. Here are some suggestions below as we head into the New Year.
Modern Website Design
First impressions matter so a website that matches your beautiful, modern practice is essential. A responsive website design is also important, especially when combined with other key features such as improved speed and faster loading times.
PPC Advertising
We have seen a huge increase in pay per click ads over the last few years, particularly for treatments such as Dental Implants and Invisalign. However, this means that there is more competition so practices have to up their game to stay relevant and stand out. We have recently re-designed our templated landing pages as we feel these changes will help increase conversion rates. Get in contact with us to find out more.
Video
For some time video has been accepted as an exceptional tool to help with engagement and to boost new patient enquiries. Short video clips used on your website and social media are extremely powerful, these clips can also be used in your ad campaigns.
Custom Content
Uploading new content is an essential part of your marketing as it helps your website rank higher on Google. Start by focusing on the pages of your website that describe your practice, like your about us page, as well as rewriting any service pages that may have generic, short or poor content.
Personalised content
Personalised content will allow you to stand out against your competitors. Next year we think we’ll see even more case studies / patient stories on websites which can also be shared on social media.
Blogging
Patients are constantly searching online for answers to their questions so starting a blog can increase your presence on Google. Blogging can also be fun, educational and provide an excellent internal linking strategy.
Gain More Google Reviews
Potential patients rely on online reviews when looking for a dental practice near them, so having a reliable review system in place is a great way to build reviews and to help you rank better on Google. Find out more about our EasyReview system.
So are reviews important for Google Maps SEO?
Google reads the reviews that patients leave, so if they include different words like ‘implants’ or ‘Invisalign’ in their review, you will be more likely to show up when patients search for those terms.
Post To Your GMB Account
Ranking higher in Google maps means that potential patients can easily find your practice. Adding more information to your GMB profile will increase your rankings for local keywords in Google Maps.
Local SEO
Optimising your content for local search engines is crucial for increasing your online visibility. Using terms such as “dentists near me,” “dental practices near me,” or “dentists in (city)” will help you get noticed in location-specific searches.
Social Media
Social media helps your practice stay in constant contact with new and existing patients. It’s also an excellent way for potential patients to meet your staff and check out the practice to see if it meets their needs.
Are you struggling to think of content to post? Find out more about our EasySocial platform.
Chatbots
Chatbots are still increasing in popularity with lots of dental practices now having a chatbot installed on their website.
Targeted Email Campaigns
Loyal patients have a higher ROI with the potential to refer new patients. Campaigns focused on patient re-engagement are also very effective in nudging inactive patients back to the dental practice.
If you would like to chat through the best ways to market your dental practice in 2022, please speak to one of the team on 01202 677277.
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