Helpful Hints on Writing Good SEO Copy for your Website

Young business man hand writing notebook and using laptop on woo
29th November 2021 | | Blog, Internet, Link Building, Search Engine Optimisation

Did you know written content is one of the most important factors that affect search engine results for your website? Not many people think about the written content that appears on their websites, but it is essential that you do. What is the point of having a great website if it’s not enabling future patients to find you?

For best results, you need to have great quality copy and get the content optimised for SEO purposes. Writing SEO-friendly copy is not as tricky as it might sound. However, there is a level of skill and know-how which will help. Below we offer some helpful hints but if you don’t have the time or the inclination, we can also offer these services.

Write the copy for your audience – remember they are intelligent humans and want something interesting to read, which flows and make sense.

Don’t stuff content with keywords – as tempting as this can be to help with SEO purposes, it can also have a detrimental effect. Keyword-heavy content may be deemed too spammy by search engines, such as Google. The process of keyword stuffing can get your website penalised and using one keyword repetitively is a definite no-go.

Make it relevant – don’t promise something you are not offering. It’s important to be truthful about the dental or facial aesthetics treatments you are offering.

Add citations in the content – you can link through to relevant bodies and organisations that are viewed as the authorities in dentistry. This can give the content on your site some authority with crawling search engines.

Link to your other inner web pages – it’s important to link to your other inner pages on your website. This creates inner website authority. It also helps keep your bounce rate stay low, as users continue to stay on your site and read further content on the different dental treatments you offer.

Use HTML headings with your keywords in them – this helps the search engines crawl the information and understand relevancy factors, which helps with SEO results.

Use some lists– this is often an easier way to optimise content rather than using paragraphs. It is also easier to repeat key information in list form.

Don’t duplicate copy – the written content should not be a duplicate of any other web pages. This can cause issues with Google and other search engines and the site could be penalised because of it.

Proofread – checking your content for sloppy spellings is well worth the time, particularly if you’ve spelled your keyword incorrectly!

 

Of course, this is not an exhaustive list of what can be done whilst writing good copy for your website. However, the above points are helpful hints to get you thinking about your website content. Copy should be written for human readers and with a view to including your keywords in a natural and readable manner.

We can write copy here at Dental Design Marketing and can also optimise your site for SEO purposes. Please call our friendly team on 01202 677277 if you would like help making your website work properly for your dental practice.

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