Are you tracking your leads?

28 July 2022 | | Marketing

A successful dental practice requires a steady flow of patients.

In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include:

1. Search Engine Optimization
2. Pay Per Click Advertising
3. Social media / Advertising
4. Content Marketing
5. Online Reputation Management
6. Email Marketing
7. Referral Programs

What are marketing leads?

A marketing lead is an individual who shows interest in a service that you offer, making them a potential patient.

Tracking these leads is imperative as it allows you to figure out where the leads have come from, and what kind of journey they’ve taken, from getting to the point where they first discover your practice, to the stage when they’re ready to make a booking. You can also reduce the amount you’re spending on marketing strategies that aren’t delivering and spend more on the ones that are.

Lead tracking software works on your website to track a lead conversion. Using a special code, it can identify the source where the lead originated, such as organic search results, paid search ads, a referral site, online directories, social media sites etc. Some software can also provide additional data such as call recordings, giving you better insight into your leads.

Customisable dashboards are a good way to manage this data. As the volume of leads increase, you will need to spend the time to keep on top of them. It’s therefore important for this information to be in one place so that you can track things like, how many leads you got from a specific source, the way in which they got in contact with you (phone or form), the type of treatment they’re enquiring about etc.

As you can see from our dashboard below, each lead that’s been logged shows the type (phone call or form) as well as the Referral Source and Medium (whether it came from organic search, paid search, or a referral for instance).


(Personal information has been removed)

Are you looking to track your leads? We may have just the solution for you. For more information please contact us on 01202 618967.

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