Are you tracking your leads?

28th July 2022 | | Marketing

A successful dental practice requires a steady flow of patients.

In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include:

1. Search Engine Optimization
2. Pay Per Click Advertising
3. Social media / Advertising
4. Content Marketing
5. Online Reputation Management
6. Email Marketing
7. Referral Programs

What are marketing leads?

A marketing lead is an individual who shows interest in a service that you offer, making them a potential patient.

Tracking these leads is imperative as it allows you to figure out where the leads have come from, and what kind of journey they’ve taken, from getting to the point where they first discover your practice, to the stage when they’re ready to make a booking. You can also reduce the amount you’re spending on marketing strategies that aren’t delivering and spend more on the ones that are.

Lead tracking software works on your website to track a lead conversion. Using a special code, it can identify the source where the lead originated, such as organic search results, paid search ads, a referral site, online directories, social media sites etc. Some software can also provide additional data such as call recordings, giving you better insight into your leads.

Customisable dashboards are a good way to manage this data. As the volume of leads increase, you will need to spend the time to keep on top of them. It’s therefore important for this information to be in one place so that you can track things like, how many leads you got from a specific source, the way in which they got in contact with you (phone or form), the type of treatment they’re enquiring about etc.

As you can see from our dashboard below, each lead that’s been logged shows the type (phone call or form) as well as the Referral Source and Medium (whether it came from organic search, paid search, or a referral for instance).


(Personal information has been removed)

Are you looking to track your leads? We may have just the solution for you. For more information please contact us on 01202 618967.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents