Is SEO dead?

28 July 2022 | | Blog, Marketing, Search Engine Optimisation

SEO isn’t dead, but some strategies are.

Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they may still be using obsolete strategies. The best optimisation strategy is the most recent ones, in line with Google’s latest ranking algorithm criteria. 

Here are some dead strategies to avoid: 

 

Poor-quality links

SEO is alive if you apply an effective and legitimate link building strategy, by earning high-quality backlinks. It doesn’t work if you’re trying to circumvent Google’s rules by: 

  • Buying links 
  • Creating a private blog network 
  • Having many links from article directories and other poor quality websites. 

There is a principle called domain authority transfer from a site to a page it links to. If many reputable websites link to you, Google understands that your site also has a good reputation and increases your domain authority. However, if many low-quality sites link back to yours, your domain authority decreases and your site is treated as unreliable. 

 

Keyword spam

Keywords are a big part of SEO. Using the right keywords in the right proportion will help you achieve relevant organic traffic. However, these strategies take time and don’t work overnight. We recommend avoiding the following practices that go against Google’s rules. 

  • Keyword stuffing (using too many keywords in content) 
  • Hiding keyword (adding keyword in a white font on a white background)
  • Cloaking (showing one optimised page to Google and another to users who click on the result)

 

Poor content

Content is king! Good, quality content is the vehicle for promoting your expertise and experience in your field, helping potential patients find the answers to their problems and featuring relevant keywords. The main qualities for good content for SEO are: 

  • Uniqueness (no duplicated content)
  • Freshness (the content must be constantly written and updated to the site)
  • Relevance (the content must be relevant to your line of business) 
  • Authoritativeness (the content must contain trustworthy and verifiable information)

Your website’s content shouldn’t solely be used to include keywords and bring new visitors to the page. This doesn’t offer a reader anything new, useful, helpful or interesting so Google won’t want to show this type of result in searches. 

 

If your SEO strategies are a bit out of date, our team of dental marketing experts can help! 

Create well made content

Our team consists of developers, web designers and copywriters to help create high quality, original and relevant content to attract website visitors and persuade them to visit your practice.  

Link building 

As mentioned, buying links is a major breach in Google rules. However, having high quality and authoritative content on your site will determine other sites to link back to you – this is called earning links and it’s the most effective link building strategy. Our link building team can also identify other ways of building links, such as guest posting on reputable websites and blogs or content promotion on social media. 

Performing Site Audits and Keyword Research.

To ensure your site is healthy in the eyes of Google, our Technical team conducts regular audits and identifies and fix potential issues. They also carry out regular keyword research to see if there a change in user search behaviour or gaps in the site current content. 

Start optimising your website today but getting in touch. Call our team on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents